Project Overview
Sage provides powerful software solutions to businesses across the globe, and one of those businesses is Wild Eye. Sage wanted to capture the essence of this partnership on camera, highlighting exactly how their tools support Wild Eye’s daily operations. They needed a production partner who could manage the entire process, from making the interview subjects feel at ease to delivering a polished final product. We stepped in to handle the full production cycle, ensuring the story was told with authenticity and high production value.
The Challenge: Capturing Authentic Moments
Filming a testimonial or success story requires trust. The main challenge here was ensuring the team at Wild Eye felt comfortable enough to speak openly and honestly on camera. We needed to extract specific, meaningful insights about how Sage software impacts their business, rather than generic praise.
We also had to manage the logistics of shooting on location at Wild Eye's head office while respecting their time and space. The goal was to gather enough footage to create a comprehensive main video and shorter clips for social media, without the shoot becoming a burden on their daily work.
The Solution: A Human-First Production Approach
We believe that preparation is key to a good interview. Before we even picked up a camera, we scheduled an initial call with the Wild Eye representative. This helped us build a relationship and help them feel comfortable with the process. We developed a set of insightful, open-ended questions designed to draw out the most important information naturally.
Once on-site at the Wild Eye head office, we managed the full production environment. We handled the lighting, audio, and camera work, but our primary focus was directing the interview to keep the conversation flowing.
In post-production, we went through the footage to edit the audio and visuals, ensuring the narrative remained clear and engaging.
Results and Impact
We provided Sage with a complete suite of assets to support their marketing efforts across different platforms. This included:
A high-quality main video telling the full story of the partnership.
Engaging social media shorts extracted from the most impactful points of the interview.
A designed PDF for a quick-read version of the success story.
A selection of professional images for use in press and digital media.
Sage received the first drafts, reviewed them, and we made the necessary amendments to ensure everything aligned with their brand standards. The result was a professional, human-centric success story that Sage could immediately use to demonstrate their value to future clients.
Looking Forward
Work like this reminds us why we love corporate storytelling. When you strip away the corporate jargon, business is really about people helping people. We are excited to continue working with clients like Sage to uncover and document the real-world impact of their work.
