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About ThinkStory

ThinkStory is a creative agency that helps businesses of all sizes communicate their value with clarity and confidence. We take a strategic approach to web design, video production, brand messaging, and digital marketing, ensuring every piece of work serves a clear business purpose.

Great work starts with the right people.

ThinkStory operates as a growing network of creatives and specialists from around the world. This global approach means we can build custom teams around your specific project requirements, ensuring you get the expertise you need.

StrategistsFilmmakersEditorsDesignersWritersPhotographersWeb Specialists
Rolling on an interview set-up in the studio
An outdoor interview under the palms
Talking a client through the plan in the boardroom
A working session round the table
Lighting an interview, subject in the chair
Mapping the build in sticky notes on the glass
Working a plan out on the whiteboard
On set for a Sage shoot
The ThinkStory lounge looking over Rosebank
Three up on the couch for a panel shoot
Working the story out across the whiteboard
Hauling the kit across a location
The wider network on a call
Planning a shoot on the board
A one-camera set-up in the small studio
Heads together around the studio desks
A quiet nook in the ThinkStory lounge
Watching the take back on the phone
Two heads at the whiteboard
Checking the cut on the day
Thinking it through on the glass, Joburg behind
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ThinkStory started back in 2014 with a heavy focus on production, rolling up our sleeves to help businesses create content that actually worked, and get ready for the digital age arriving around them. The company has shifted and grown plenty since: new areas, honest experiments, and the lessons from each one carried forward into how we work today.

Today we partner with incredible companies of every size, helping startups build brand identities from zero, and helping established businesses communicate more effectively with the customers who matter most. We're based in Johannesburg and Cape Town, with teams in both cities and our home office in Rosebank.

Our mission is to help businesses build brands that people recognise, trust and prefer in order to drive long-term market growth for our clients.

Don't just take our word for it.

We've built some incredible relationships over the years. Read what our clients have to say about working with us.

Read our testimonials

“We decided a while ago to bring ThinkStory on as a permanent partner and have not regretted it for a moment. We have no hesitation in recommending them to any other business.”

Paul Barrow, Director of Properties at Barrow Group
Paul Barrow
Director of Properties · Barrow Group
Barrow Group logo

A letter from our Director.

Our philosophy page sets out what we believe and the values we hold ourselves to, alongside a personal letter from Matt Masson on why he started ThinkStory and how we work with the people who trust us.

Do the best work of your career.

We're a growing network of strategists, filmmakers, designers, writers and producers who care about craft, and about each other. This is us on set, on the road, and everywhere in between. If that looks like your kind of team, introduce yourself.

Introduce yourself
The whole team and their families together on location
The crew together in hairnets and coveralls on a factory shoot
Checking a lens filter on a food production shoot
Directing talent on the white cyc in studio
Lighting a studio interview on location
Bouncing light off a reflector on a Joburg street shoot
An outdoor interview set up on the lawn
The team in hi-vis on a site recce
Rolling on the pink cyc for a beauty shoot
A working session around the table
Kit cases packed and ready to travel
Behind the scenes at a Bash live event
A workshop running round the boardroom table
Filming over the desks in a client office
Squeezed around a monitor reviewing a cut
Heads down at the desks
A morning call and a coffee
A rainbow over Joburg from the meeting room
The ThinkStory mark on the studio glass
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Strong brands don't happen by accident.

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