Resources for you. Developed by our team.
We've taken the time to develop these helpful articles, resources, reviews and guides to help business owners and marketers do their best work.
07 Oct 2025 · 8 min read · Behind the scenesThe Best Event We’ve Attended in 2025: LeaderExA firsthand account of attending LeaderEx 2025, South Africa’s largest business conference, highlighting key learnings about integrated marketing approaches and the value of industry networking.
15 Sep 2025 · 8 min read · Strategy & messaging / Social mediaQ4 Success Starts EarlyThe businesses that thrive during Q4 start planning in September. Learn why early preparation beats last-minute scrambling for better creative work, budget control, and strategic advantage in South Africa’s competitive festive season landscape.
31 Jul 2025 · 5 min read · Websites / Behind the scenesWhy We Scrapped Our Experience-Driven WebsiteA candid look at how ThinkStory rebuilt their visually stunning website after discovering that impressive design doesn’t always equal business results, exploring the balance between creativity and conversion in the South African digital landscape.
24 Jul 2025 · 8 min read · Websites / SEOSmall Wins to Improve Your Digital PresenceA practical guide to five simple digital improvements that small business owners can implement immediately to increase their online visibility, attract more customers, and compete more effectively in local markets.
20 Jul 2025 · 7 min read · AI & toolsGetting the Best from the Best AI Tool, and It’s Not ChatGPTA comprehensive guide to setting up custom instructions and reference documents in Perplexity Spaces, focusing on Claude’s capabilities and the importance of strategic AI configuration for marketing professionals.
16 Jul 2025 · 8 min read · AI & tools / Strategy & messagingWhy Your AI Writing Sounds Like Everyone Else and How to Fix ItA look at why AI-generated copy starts to sound too similar, why that matters in today’s market, and what brands can do to hold onto their voice using strategic messaging and steady AI guidance.
09 Jul 2025 · 4 min read · Email marketingEmail Marketing That Doesn’t Feel like SpamA practical guide showing small businesses how to transform their email marketing from generic promotional blasts into relationship-building communication that achieves 25-35% open rates through audience segmentation, personalisation, and value-focused content.
01 Jul 2025 · 7 min read · Social media / AI & toolsThe Best Social Media Planning Tool We’ve Ever UsedA practical examination of content calendar planning systems, exploring common challenges with social media management tools and detailing a proven workflow that eliminates scheduling chaos whilst improving client satisfaction.
11 Jun 2025 · 5 min read · Websites / Behind the scenesWhy We’ve Embraced Relume for All Future Website BuildsAn in-depth look at why ThinkStory adopted Relume for all client website builds, explaining the strategic benefits for agencies and clients whilst addressing common misconceptions about component-based development.
10 Jun 2025 · 7 min read · Strategy & messagingHow to Develop a Brand Messaging FrameworkDiscover the step-by-step process we use to develop brand messaging frameworks that go beyond surface-level guidelines to create genuine customer connections.
13 May 2025 · 6 min read · SEO / WebsitesLocal SEO for South African BusinessesA deep dive into what actually works for local SEO in South Africa, exploring regional differences, technical considerations, and real success stories from businesses across the country.
01 May 2025 · 5 min read · Social media / Strategy & messagingSocial Media Strategy for B2B vs. B2CAn in-depth analysis of how B2B and B2C social media strategies differ fundamentally, backed by performance data and South African market insights to help business owners develop more effective social media approaches.
22 Apr 2025 · 7 min read · WebsitesWhy Your Website Isn’t Converting, and How to Fix It in 48 HoursA practical guide helping small business owners conduct a systematic 48-hour website audit to improve conversion rates, covering headline clarity, mobile responsiveness, page speed, form simplification, and social proof integration.
03 Mar 2025 · 6 min read · Social media / Strategy & messagingThe Small Business Social Media Trap and the Simple Strategy That WorksA narrative-driven deep dive into why most small businesses fail at social media marketing and the proven focused strategy that transforms scattered posting into meaningful business results.
05 Oct 2023 · 5 min read · AI & tools / Behind the scenesWe’ve Finally Found an AI Note-Taking App That We Can TrustA candid review of Fathom AI from a former AI sceptic who discovered how automated meeting notes transformed team productivity and collaboration.
15 Jan 2023 · 4 min read · Strategy & messagingHow to Write an Effective Creative BriefMost creative briefs fail before they even reach the creative team. This practical guide cuts through the confusion and shows you how to write a brief that actually works, one that keeps projects on track, saves money, and helps produce work that connects with your audience.